Challenge

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IONOS, Europe's largest web hosting and cloud services provider, sought to enrich its community and encourage site engagements with consistent blog articles, white papers, case studies, and short-form social content. Providing over 8 million customers with web hosting, domains, and server solutions, the company hoped to enhance its learning resources to prospective customers, service users, and developers. IONOS additionally looked to build its presence as a thought leader by delivering highly technical marketing content from industry experts with a niche understanding and core familiarity with their subject matter.

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Providing consistent web content through blog articles, white papers, and case studies helps brands better establish trust signals to prospects while building on their presence within search rankings. With a recent rebranding and successful growth trajectory, IONOS looked to continue its focus on increasing brand awareness through meaningful marketing content.

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Solution

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IONOS chose DevDocs as a content partner because of our technical writers’ intimate familiarity with the granular details of the industry in which IONOS operates. As developers-turned-technical writers, our experienced staff can effectively strategize and write articles specifically considering the IONOS team’s objectives, such as educating prospects, moving users to convert, supporting a robust development community, and highlighting unique competitive advantages. 

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DevDocs technical writers’ shared experiences within the realm of web hosting and cloud services provided them with the foundation to execute original thought leadership content that sustained users and encouraged prospects further down the funnel. Our team created a cohesive content strategy using their insights, research, and previous successes to suggest and create new content and topics to cover.

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Our content writers collaborated closely with IONOS SMEs, deriving new perspectives, information, and quotes from their expertise. DevDocs writers are skilled at parlaying knowledge into digestible and engaging web content or using it as a jumping-off point to create new articles appealing to a specified user base and rooted in a brand’s values.

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Results

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DevDocs technical content writers utilized the IONOS team’s knowledge to create and execute a cohesive content strategy. We deployed a consistent succession of articles to the IONOS blog and developer portal, boosting web session durations by 25% and increasing web conversion rates by 11%. 

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Our knowledgeable writers researched topics, interviewed SMEs, and consulted with product managers to implement over a dozen case studies and gated white papers to collect vital prospect information. We developed a social media content plan with posts eliciting 15% higher engagement than before. Thanks to abundant content, IONOS continues to increase its web presence and growth trajectory, further developing its user base of 6.13 million customers.

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