Boosting Dell's engagement efficiently with AI-focused content

Challenge

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Dell Technologies, a global leader in AI infrastructure and computational platforms, partnered with DevDocs to create compelling, thought leadership content that showcases Dell’s Precision Workstations, powered by NVIDIA GPUs, and highlights Dell’s role in advancing AI solutions across industries.

Dell sought a content partner who could communicate the technical sophistication of its AI-powered Precision Workstations and the significance of its collaboration with NVIDIA. The challenge was twofold: Dell needed to engage a discerning technical audience authentically, showcasing the power of its technology without overtly promotional language. The company also required a process to allow consistent messaging that aligned with Dell’s established brand voice. Achieving this balance demanded a technical writing partner capable of adapting Dell’s tone while understanding the complex technical landscape of AI and edge computing.

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Solution

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By combining cutting-edge AI-driven tools with the expertise of its technical writers, DevDocs met Dell’s need to provide engaging technical content. DevDocs developed an AI-powered content pipeline that learned from Dell blogs, like their reviews on Modtech, SpeedReadAI, and LLMs on Precision Workstations, to replicate the brand’s tone and narrative structure.

The DevDocs’ team of skilled technical writers then brought each piece to completion with insights gained from hands-on experience in becoming power users of Dell’s Precision Workstations. This collaboration between AI and human expertise allowed DevDocs to produce efficient and effective content that resonated with Dell’s audience while being both technically precise and discretely persuasive.

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Results

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The partnership led to the creation of an article series highlighting Dell’s Precision Workstations and positioning Dell as a leader in AI and edge computing. DevDocs has delivered 12 technical blog articles throughout their ongoing engagement. Their AI pipeline has shortened blog timelines from an average 10-day turnaround to only 3 days, a 70% improvement from previous content writers. The delivered blog articles have provided an efficient way to boost engagement metrics, driving click-through and conversion rates higher, with some blog articles achieving 250x returns on the initial investment.